Dogs totally rule.

I work at an ad agency that does advertising for pet food. I spend a lot of time thinking about pet food and occasionally crank out some work that I'm proud of. I'm even lucky enough to work in a place that celebrates someone bringing their dog to work. People will stop, get up from their desk, and look for the nearest tennis ball to throw. Dogs rule. They do. And that's why it's hard to not be jealous of the creative team working on a campaign like Pedigree's, "Dogs rule." It's based on the idea that people will only buy dog food from a company that loves their dogs as much as they do. And so TBWA did just that. They started bringing their dogs in to the office every day. They even moved to a building that allows dogs. Then they started taking them to client meetings. By living and breathing the life of a dog-owner, they got down to the core of the matter, (something we say around here a lot) it's about dogs, not dog food.

Now this campaign is helping shelters promote adoption. A double bonus - increase sales for the client and make this world a better place for some of our furry friends. I don't think any of us could ask for a better project than that.

And while I'm on the subject, I totally agree: Dogs. Seriously. Rule.

Here's mine after a long day of playing with his best friend, Sal.